Tzuyus Parents Launch Yuhai Entertainment Amid TWICE Contract Renewal Speculation

On July 14, 2026, a quiet yet significant move made headlines in Taiwan: the parents of TWICE’s Taiwanese‑born member Tzuyu announced the launch of a new entertainment venture, Yuhai Entertainment. The company, which completed its corporate registration last year, is now fully operational and ready to roll out its services.

Yuhai Entertainment’s registration documents outline a comprehensive suite of business activities. The firm is authorized to manage artists, distribute music, produce video content, plan advertising campaigns, organize concerts, and sell clothing and cosmetics. This breadth signals an intention to offer end‑to‑end support for talent and creative projects.

The company’s leadership structure reflects the family’s involvement. Tzuyu’s mother serves as the official representative, overseeing daily operations and strategic direction, while her father, Zhou Yicheng, holds the auditor position, ensuring financial compliance and governance.

The timing of Yuhai’s debut has drawn attention from industry observers. TWICE’s exclusive contract with JYP Entertainment is set to expire in 2026, and the new label’s launch comes just months before that deadline. Some analysts suggest that Yuhai could serve as a vehicle for Tzuyu’s future solo or group activities, whether under the new label or in partnership with JYP.

However, no official statement from Tzuyu or her family confirms that the company will be used for her career. The announcement was limited to the company’s registration and basic corporate profile, without any mention of talent representation or management agreements.

In response to the speculation, JYP Entertainment released a brief statement. The agency said that no decision has been made regarding Tzuyu’s contract and that discussions are ongoing. JYP did not indicate whether it would renew the contract, allow Tzuyu to pursue independent projects through Yuhai, or explore other arrangements.

Tzuyu’s background provides context for the speculation. She debuted with TWICE in 2015 and quickly became a key member of the group’s international success. Over the past decade, she has contributed to multiple hit releases and has maintained a strong presence in both Korean and Taiwanese markets.

In 2025, Tzuyu released a solo mini‑album that charted on domestic and international lists. The project demonstrated her individual commercial viability and highlighted her potential as a solo artist independent of group activities.

Despite these achievements, the status of her contract with JYP remains uncertain. The agency’s statement that negotiations are ongoing suggests that a resolution has not yet been reached. Until a formal agreement is announced, both parties are likely to continue exploring options that could benefit Tzuyu’s career trajectory.

Yuhai Entertainment’s establishment therefore provides a potential platform for Tzuyu’s future endeavors, whether that means launching new solo projects, supporting group activities, or pursuing collaborations with other artists. The company’s broad range of services could accommodate a variety of creative pathways.

At present, no definitive link has been made between Yuhai Entertainment and Tzuyu’s contractual future. The industry will be watching closely as the 2026 contract expiration approaches and as JYP and the family navigate the next steps. The outcome will have implications not only for Tzuyu but also for the broader landscape of artist agency relationships in East Asia.