Calvin Klein Launches Pride 2026 Campaign Featuring Dancer Sam Salter

On June 2 2026, Calvin Klein rolled out its Pride 2026 campaign, pairing a limited‑edition cotton underwear line with a creator‑driven digital push that spotlights London‑based choreographer Sam Salter, model‑athlete Jordan Rand, and visual artist Deon Hinton. The brand’s Instagram and TikTok accounts shared a stark warehouse video in which Salter performs a series of high‑energy moves while wearing the new briefs.

The campaign centers on a set of rainbow‑themed cotton briefs that the company describes as “crafted for confidence and comfort.” The collection debuted on the brand’s official UK website and is also available through select retail partners worldwide. In the video, Salter’s choreography—characterized by sharp twists, fluid stretches, and expressive gestures—brought the underwear to life against the raw backdrop of an empty warehouse, a setting that mirrors the brand’s long‑standing preference for minimalism and movement.

Calvin Klein’s partnership with the LGBTQ community dates back to 2024, when the company released the “This Is Love” Pride collection starring Cara Delevingne and Jeremy Pope. The brand has also maintained a relationship with The Trevor Project, the world’s largest suicide‑prevention organization for LGBTQ youth. The 2026 rollout continues that tradition, positioning the new underwear as both a statement of pride and a staple for Pride Month celebrations.

Salter, who commands more than 840,000 followers on Instagram and 722,000 on TikTok, is known for his high‑energy movement and expressive use of space. The campaign’s social‑media rollout includes short clips of his choreography, behind‑the‑scenes footage, and commentary from the creators. Jordan Rand, a model and athlete, appears in the video to underscore the brand’s focus on athleticism and movement, while Deon Hinton’s self‑portraits add a personal, atmospheric layer to the advertising narrative. Together, the trio represents a diverse range of queer creators, a hallmark of Calvin Klein’s Pride marketing strategy.

The Pride 2026 collection is available for purchase on Calvin Klein’s official UK website and in select retail partners worldwide. The line includes a range of briefs in rainbow‑themed colors, designed to celebrate the spectrum of identities within the LGBTQ community. The brand’s marketing team emphasized that the collection is “crafted for confidence and comfort,” aligning with the brand’s minimalist aesthetic and its history of promoting body positivity.

The campaign’s launch coincides with Pride Month, which runs through June and commemorates the 1969 Stonewall riots. By aligning the release with this period, Calvin Klein reinforces its long‑term commitment to LGBTQ visibility and support. The brand’s partnership with The Trevor Project and its inclusion of queer creators in advertising signal a continued effort to use its platform for advocacy.

At present, the campaign is actively promoted on Calvin Klein’s digital channels and is available for purchase through the brand’s online store. No additional product releases or partnership announcements have been reported beyond the initial launch.

The Pride 2026 campaign demonstrates Calvin Klein’s ongoing investment in queer representation and its strategy of combining high‑profile creators with minimalist design to create a resonant, inclusive marketing narrative.