A third woman has now come forward claiming that she was assaulted by actor Chris Noth. The woman, who we shall call, Ava, says the incident happened when she was an 18-year-old working at New York City restaurant, Da Marino in 2010. Ava is photographed above in her New York City home on December 17, 2021.
And just like that, as more sexual assault reports pour in, Noth has seen lucrative career deals abruptly fall through. Noth’s tequila brand, Ambhar, in which he is a majority stockholder, was in $12 million sale negotiations, but in the wake of the scandal, those negotiations have terminated. Beverage company Entertainment Arts Research abandoned its deal to buy Ambhar Tequila.
Peloton had just started running ads starring Chris Noth following his character’s infamous exit from Sex and the City. Those ads have been yanked, with Peloton commenting in a statement:
“Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot.
“As we seek to learn more, we have stopped promoting this video and archived related social posts.”
Noth has also been cut by his talent management firm, A3 Artists Agency.
As he watches his career fall apart, Noth has adamantly denied the allegations against him. “The encounters were consensual. It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women,” he stated emphatically.
The Hollywood Reporter published allegations by two women last Thursday. They said they were prompted to speak out after the broadcast of the Sex and the City reboot, in which Noth was featured and his character, Mr. Big, notoriously killed off. The women, who did not know each other, respectively, described two violent encounters with Noth, one occurring in 2004 and the other in 2015. The women were identified with the pseudonyms Zoe and Lily. Zoe has been linked to Zoe Lister-Jones.
Lister-Jones Claims Chris Noth was ‘Sexually Inappropriate,’ and ‘Drunk’ on the ‘Law & Order’ set where she worked with him. Lister-Jones is an actress and director who opened up about her experience working with Chris Noth after multiple women accused him of sexual assault.
The New Girl alum, 39, uploaded a lengthy statement via Instagram on Thursday, December 16, after the allegations against Noth, 67, made headlines.
Lister-Jones said that Noth had “got close to me, sniffed my neck and whispered ‘You smell good’” in-between takes on the set of Law and Order many years ago. She added he was also “consistently sexually inappropriate with a fellow female promoter” at a nightclub he co-owned.
The third accuser, a 30-year-old tech executive, identifid as “Ava,” told The Daily Beast that Noth allegedly forced himself on her in the back office of a Midtown restaurant in 2010.
“Atirst, it felt as though I was the only person in the universe who could hear me saying no.”